Management Studies

School of Business Studies

Research Papers Published

• "Knowledge Management: A Challenge for Higher Education" Asian Journal of Research in Social Sciences and Humanities, 7(10): 485 -495 {ISSN: 2249-7315} Impact Factor=
• "Marketing Capabilities as Sources of Sustainable Competitive Advantage: A Review of Literature" Asian Journal of Research in Marketing, 6(5): 54 -66 {ISSN: 2277-6621} Impact Factor=
• "Marketing Assets: A Framework for Differential Advantage" Asian J. Management, 8(2): 220 -228 {ISSN: 0976-495X} Impact Factor=
• "SOCIAL MEDIA MARKETING: A TOOL FOR BUILDING CUSTOMER EQUITY" Trans Asian Journal of Marketing Management Research (TAJMMR), 6(8): 37 -49 {ISSN: 2279-0667} Impact Factor=
• "PAS Practices- Empirical Evidences from J&K Bank ofIndia" International Research Journal of Finance and Economics, 159(1): 124 -131 {ISSN: 1450-2887} Impact Factor=
• "Competitive Advantage and Organizational Performance: Core Competence Perspective" European Journal of Scientific Research, 144(2): 5 -15 {ISSN: 1450-216x} Impact Factor=
• "SOCIAL MEDIA MARKETING AND BRAND EQUITY: A LITERATURE REVIEW" The IUP Journal of Marketing Management, 16(1): 47 -64 {ISSN: 0972-6845} Impact Factor=

Research Scholars:

Teaching: