Research Papers Published

• "Total Quality Management in Higher Education" Journal of Research, Extension and Development, 2(9): 7 -10 {ISSN: 2319-1899} Impact Factor=
• "Impact of Globalisation on Women Empowerment" Journal of Research, Extension and Development, 2(10): 7 -10 {ISSN: 2319-1899} Impact Factor=
• "Faculty Perception towards Total Quality Management in Higher Education" Journal of Research, Extension and Development, 2(10): 37 -40 {ISSN: 2319-1899} Impact Factor=
• "Impact of Globalization on Women Education" International Journal of Research in Social Sciences, 4(3): 249 -259 {ISSN: 2249-2496} Impact Factor=
• "Inclusive Banking: A Factor for Sustainable Development" International Journal of Management Science, 7(1): 94 -103 {ISSN: 2347-856} Impact Factor=
• "Micro-Finance as an Instrument for Development: A Comprehensive and Process Model" Sankalpa – Journal of Management & Research, 5(2): 22 -28 {ISSN: 2231-1904} Impact Factor=
• "Impact of Advertisement on Purchase Decision Making of Fast Foods" International Journal of Research and Development, 3(2): 30 -33 {ISSN: 2321-3434} Impact Factor=
• "Impact of Mother’s Nature of Work on Personality Development of Pre-school Children" International Journal of Home Science, 1(3): 24 -27 {ISSN: 2395-7476} Impact Factor=
• "Working Conditions of Women in Kashmir" Nature and Science, 13(9): 20 -24 {ISSN: 1545-0740} Impact Factor=
• "Job Stress and its Impact on Day to Day Life of Working Women" NICM Bulletin –The Journal of Management and Cooperation, 12(2): 30 -37 {ISSN: 2249-2275} Impact Factor=
• "Green Marketing: A Driver for Green Brand Equity and Sustainable Development" International Journal of Humanities & Social Studies, 2(12): 331 -337 {ISSN: 2321-9203} Impact Factor=
• "Exploring the Role of Gender on Customer Satisfaction: A Customer Relationship Perspective from Banking Sector" The Business Review, 18(1): 44 -51 {ISSN: 0972-8384} Impact Factor=
• "An Empirical Study of Customer Perception towards CRM Capabilities and Demographic Variables in Banking Sector" SANKALPA: Journal of Management & Research, 6(1): 48 -56 {ISSN: 2231-1904} Impact Factor=
• "Scenario of Women Entrepreneurship in Kashmir" International Journal of Research in Computer Application & Management, 6(1): 16 -20 {ISSN: 2231-1009} Impact Factor=
• "Go Green with Green Human Resource Management Practices" International Journal of Research in Commerce & Management, 7(1): 19 -21 {ISSN: 0976-2183} Impact Factor=
• "Managing Talent for Competitive Advantage" International Journal of Applied Research, 2(2): 569 -571 {ISSN: 2394-5869} Impact Factor=
• "Entrepreneurial Trait Analysis of Women Entrepreneurs in Kashmir" International Journal of Humanities & Social Science Research, 2(3): 31 -36 {ISSN: 2455-2070} Impact Factor=
• "Customer satisfaction - A Study of J & K Bank" International Journal of Commerce & Management Research, 2(3): 46 -49 {ISSN: 2455-1627} Impact Factor=
• "Women in Income Generating Activities: Satisfaction and Work-Family Conflict" International Journal of Scientific research, 5(1): 354 -357 {ISSN: 2277-8179} Impact Factor=
• "Customer Relationship Management: An Approach to Competitive Advantage in the Banking Sector by Exploring the Meditational Role of Loyalty" International Journal of Bank Marketing, 34(3): 388 -410 {ISSN: 0265-2323} Impact Factor=
• "Exploring the Role of Microfinance in Entrepreneurship and Socio-economic Development" Journal of Agricultural Development and Policy, 26(1): 53 -59 {ISSN: 0974-9071} Impact Factor=
• "Determining the Role of Employee's Perception towards CRM Practices and Customer Retension" Pacific Business Review International, 1(3): 67 -75 {ISSN: 0974-438X} Impact Factor=
• "Handicraft Sector of J & K: Opportunities, Challenges and Role of Women" NICM Bulletin-The Journal of Management and Co-operation, 12(4): 2 -8 {ISSN: 2249-2275} Impact Factor=
• "Information Technology and Sustainable Development: A Review" Sankalpa : Journal of Management & Research, 7(1): 67 -74 {ISSN: 2231-1904} Impact Factor= 3.711
• "Impact of credit risk management on performance of banks" International Journal of Commerce and Management Research, 3(3): 69 -74 {ISSN: 2455-1627} Impact Factor= 5.22
• "Empowering Women : Fostering Entrepreneurship" NICM Bulletin - The Journal of Management and Cooperation, 13(1): 27 -36 {ISSN: 2249-2275} Impact Factor=
• "Kashmir Pashmina – A Journey of Standardization through Geographical Indication" International Journal of Applied Research, 3(5): 1 -2 {ISSN: 2394-7500} Impact Factor=
• "Antecedents of Tourist Loyalty to Tourist Destinations: A Mediated- Moderation Study" International Journal of Tourism Cities, 4(2): 261 -278 {ISSN: 2056-5607} Impact Factor=
• "Antecedents of Customer Loyalty in Banking Sector: A Mediational Study" VIKALPA-The journal for Decision Makers, 43(2): 92 -105 {ISSN: 0256-0909} Impact Factor=
• "Personal Capability and Customer Satisfaction as Predictors of Customer Retention in the Banking Sector: A Mediated.Moderation Study" International Journal of Bank Marketing, 36(4): 663 -679 {ISSN: 0265-2323} Impact Factor=
• "Service, People and customer Orientation: A Capability View to CRM and Sustainable Competitive Advantage" Vision – The Journal of Business Perspective, 22(2): 163 -173 {ISSN: 0972-2629} Impact Factor=
• "Gender and Work Engagement: A Study of Academic Staff in Higher Education" M – Infinite Journal of Management, 12(2): 253 -259 {ISSN: 0973-7197} Impact Factor=
• "Entrepreneurial Opportunities & Support Services -A Case Study of Jammu & Kashmir Entrepreneurship Development Institute" Global Journal of Business and Management Research, 5(2): 178 -192 {ISSN: 2347-7814} Impact Factor=
• "Relationship between Employee Engagement and Innovative Behavior at Workplace: An empirical study" Global Journal of Business and Management Research, 5(1): 173 -178 {ISSN: 2347-7814} Impact Factor=
• "Impact of Basel-III Implementation on Profitability of Banks" International Journal of Commerce and Management Research, 4(5): 101 -109 {ISSN: 2455-1627} Impact Factor=
• "Financial Literacy and Investment Behaviour of Salaried Individuals in Kashmir" Sankhya International Journal of Management and Technology, 6(1): 142 -153 {ISSN: 0975-3915} Impact Factor=
• "Effect of Weather Changes on the Credit Risk in Agricultural Microfinance: An Indian Perspective" Productivity, 59(4): 413 -423 {ISSN: 0032-9924} Impact Factor=
• "Understanding Social Marketing and Well-being: A Review of selective Databases" VIKALPA - The Journal for Decision Makers, 44(2): 75 -87 {ISSN: 0256-0909} Impact Factor=
• "Exploring the Influence of Consumer Demographics on Online Purchase Benefits" FIIB Business Review, 8(4): 303 -316 {ISSN: 2319-7145} Impact Factor=
• "A Study on Risk Management with reference to Ashok Leyland" International Journal of Management, Technology and Engineering, 9(6): 2451 -2464 {ISSN: 2249-7455} Impact Factor=
• "Financial Inclusion and Digital Finance" SANKALPA- Journal of Management & Research, 9(2): 6 -11 {ISSN: 2231-1904} Impact Factor=
• "Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach" VIKALPA: The Journal for Decision Makers, 45(4): 207 -222 {ISSN: 0256-0909} Impact Factor=
• "Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach" FIIB Business Review, 10(2): 133 -145 {ISSN: 2319-7145} Impact Factor=
• "Work life balance: An empirical study of female nurses in Kashmir" International Journal of Applied Research, 8(6): 15 -20 {ISSN: 2394-7500} Impact Factor=
• "Impact of demographic variables on occupational stress among female bank employees" International Journal of Research in Human Resource Management, 4(1): 115 -120 {ISSN: 2663-3213} Impact Factor=
• "Impact of COVID-19 Lockdown on Income of Apple Growers in Kashmir: An Empirical Analysis" Global Journal of Business and Management Research, 7(1): 17 -26 {ISSN: 2347-7814} Impact Factor=
• "Shopping Behaviour of Women Consumers in Online Context" Sankhya International Journal of Management & Technology, 8(1): 71 -79 {ISSN: 0975-3915} Impact Factor=
• "Investigating the Service Quality Gap in Community Health Centres and its impact on Patient Satisfaction" M-Infinite Journal of Management, 17(1): 11 -24 {ISSN: 0973-7197} Impact Factor=
• "Compulsive Buying Behaviour among Young – Unveiling Reasons" Global Journal of Business and Management Research, 7(1): 38 -48 {ISSN: 2347-7814} Impact Factor=
• "Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers" Asian Journal of Economics, Business and Accounting, 22(23): 273 -286 {ISSN: 2456-639X} Impact Factor=
• "Exploring the Landscape of Corporate Social Responsibility Disclosure: A Review of the Literature" RVIM Journal of Management Research, 15(2): 46 -51 {ISSN: 0974-6722} Impact Factor=
• "Unveiling the Interplay of Financial Literacy and Financial Tolerance: Impact on Retirement Planning Activity among Employees Under Defined Contribution System" RVIM Journal of Management Research, 15(2): 21 -29 {ISSN: 0974-6722} Impact Factor=
• "Materialism as Barrier to Green Purchase Intention: Exploring Through the Lenses of an Extended Theory of Planned Behavior" South Asian Journal of Management, 30(4): 150 -171 {ISSN: 0971-5428} Impact Factor=
• "Service quality in the healthcare sector: a systematic review and meta-analysis" LBS Journal of Management & Research, 21(1): 13 -29 {ISSN: 0972-8031} Impact Factor=
• "The Relationship of Emotional Intelligence with Personality A Systematic Review" SCMS Journal of Indian Management, 1(8): 92 -108 {ISSN: 0973-3167} Impact Factor=
• "Macroeconomic Variables and Stock Market Performance: A PMG/ARDL Approach for BRICS" Macroeconomics and Finance in Emerging Market Economies, 16(2): 300 -325 {ISSN: 17520843,} Impact Factor=
• "Occupational stress and coping strategies of library and information science professionals in Jammu and Kashmir, India" The Journal of Academic Librarianship, Elsevier Publication, 49(5): 1 -8 {ISSN: 0099-1333} Impact Factor=
• "Analyzing the online public sentiments related to Russia-Ukraine war over Twitter" Global Knowledge, Memory and Communication, 72(1): 1 -17 {ISSN: 2514-9342} Impact Factor=
• "Impact of COVID-19 Lockdown on Income of Apple Growers in Kashmir: An Empirical Analysis" Asian Journal of Economics, Business and Accounting, 23(18): 1 -8 {ISSN: 2456-639X} Impact Factor=
• "Mapping the Research Landscape of Organic Food: A Bibliometric Analysis" International Journal of Research & Analytical Reviews, 10(3): 165 -178 {ISSN: 2349-5138} Impact Factor=
• "How true is the truth? A study of the factors affecting honest response behaviour of patients in hospital settings" Rajagiri Management Journal, 18(2): 125 -136 {ISSN: 0971-9968} Impact Factor=
• "Adoption of Mobile Health Applications Based On UTAUT2: A Study of North-Indian States" International Journal for Multidisciplinary Research (IJFMR), 5(5): 1 -12 {ISSN: 2582-2160} Impact Factor=
• "Women Executives in Kashmir: Breaking the Glass Ceiling" Journal of the Asiatic Society of Mumbai, 97(5): 158 -173 {ISSN: 0972-0766} Impact Factor=
• "Corporate Social Responsibility and Cross-buying in Bancassurance: Moderating Role of Bank Type" Integrated Research Journal of Management, Science and Innovation, 11(3): 94 -107 {ISSN: 2582-5445} Impact Factor=
• "Antecedents of consumer purchase intention and behavior towards organic food: the moderating role of willingness to pay premium" British Food Journal, 127(2): 779 -800 {ISSN: 1758-4108} Impact Factor=
• "Alexithymia, Cognitive Distortion and internet Addiction: Moderating Role of Emotional Intelligence" Psychological Reports, 0(0): 1 -26 {ISSN: 0033-2941} Impact Factor= 2.2
• "E-marketing effectiveness and consumer behaviour: An empirical study in rural Kashmir" International Journal of Research in Marketing Management and Sales, 7(1): 1 -6 {ISSN: 2663-3337} Impact Factor=
• "Financial risk propensity and investment decisions: An empirical analysis using behavioural biases" IIMB Management Review, 36(3): 213 -229 {ISSN: 0970-3896} Impact Factor= 1.7
• "The Impact of Organisational Commitment and Employee Empowerment on Organisational Performance: Examining the Mediating Role of Marketing Innovation in the Banking Sector" Cuestiones De Fisioterapia, 54(3): 525 -544 {ISSN: 1135-8599} Impact Factor=
• "Macroeconomic State Variables and Stock Market Performance: A Systematic Review and Future Research Agenda" FIIB Business Review, 13(2): 172 -191 {ISSN: 2319-7145} Impact Factor= 2.5
• "Investigating patient revisit intention in community health centres: a mediational study" International Journal of Pharmaceutical and Healthcare Marketing, 0(0): 1 -21 {ISSN: 1750-6123} Impact Factor= 2.4

Books Published

• "Sustainable. Business Model in B2C Online Retailing: An Indian Consumer Perspective". IGI Global - Disseminator of Knowledge. 701 East Chocolate Avenue, Hershey, PA 17033, USA. {ISBN: 2330-3271} pp 147185
• "Phytomedicine: A Treasury of Pharmaceutical Active Products from Plants / Phytopharmaceutical marketing: A case study of USPs used for phytomedicine promotion". Elsevier Inc., Amsterdam. {ISBN: 9780128241103} pp 26
• "Migration - Global and Local Perspective". Dilpreet Publishing House, New Delhi;. {ISBN: 978-93-89236-07-1} pp 10
• "Internet of Things in Marketing: Applications and Concerns". IGI Global. {ISBN: 13: 9781668481660} pp 13
• "Mapping Worldwide Research on Working Women from 1989-2019: A Scientometric Analysis". LSME Research Book 2021, London School of Management Education. pp 12