Management Studies

School of Business Studies

Research Papers Published

• "An Approach to Study the Viability of Agricultural Financing Intervention Schemes" International Journal of Applied and Natural Sciences (IJMBS), Vol. 3(No. 4): 121 -132 {ISSN: 2319-4041} Impact Factor= 2.4758
• "“Role of Stakeholders towards Development of Sustainable Tourism in Jammu and Kashmir”,Asian" Journal of Multidisciplinary Studies,, 2(7): 69 -72 {ISSN: 2348-7186} Impact Factor= 0.923
• "Prospect of Health Tourism in Jammu and Kashmir" International Journal of Management, Information Technology and Engineering (BEST: IJMITE), 2(7): 79 -84 {ISSN: 2348-0513} Impact Factor= 0.4512
• "Assessment of Total Quality Management(TQ) in J&K Tourism”" Review of Research Journal (Monthly multi-disciplinary research journal), 3(9): 1 -5 {ISSN: 2249-894X} Impact Factor= : 2.1002
• "Employee Engagement: An Integrative Theoretical Review”, Abhinav" National Monthly Refereed Journal of Research in Commerce & Management,, 3(6): 84 -94 {ISSN: :2277-1166} Impact Factor=
• "Customer Relationship Management and Customer Loyalty in Service Sector”" ”, International Journal of Research in Commerce and Management, 5(4): 19 -25 {ISSN: 0976-2183} Impact Factor=
• "“The Indian Rural Market: Emerging opportunities and Challenges" Indian Journal of Marketing, 44(4): 43 -50 {ISSN: 0975-8703} Impact Factor= 0.911
• "Service Quality Variables and Tourist Satisfaction at destination level : A Study of J&K Tourism" International Journal of Applied Research and Studies (IJARS), 3(2): 1 -8 {ISSN: 2278-9480} Impact Factor=
• "Supply Chain Management of Handicrafts in Jammu and Kashmir: An Analytical Framework" The Business Review, 17(1): 26 -35 {ISSN: 0972-8384} Impact Factor=
• "CRM Practices in Indian Banking Sector" International Research Journal of Commerce, Business and Social Sciences (IRJCBSS)”,, 2(1): 21 -25 {ISSN: 2277-9310} Impact Factor=
• "The Influence of Behavioural Factors on Investors Investment Decisions: A conceptual model" International Journal of Research in Economics and Social Sciences (IJRESS), 5(10): 51 -65 {ISSN: 2249-7382} Impact Factor= 5.545
• "EMPLOYEE ENGAGEMENT: AN EMPIRICAL STUDY OF HIGHER EDUCATION SECTOR IN KASHMIR" Abhinav International Monthly Refereed Journal of Research in Management & Technology Published by: Abhinav Publication, 4(4): 20 -26 {ISSN: 2320-0073} Impact Factor=
• "Role of Credit Flexibility and Credit Accessibility on the Performance of Agricultural Financing Institutions" The Business Review, Journal of the Faculty of Commerce and Management Studies, University of Kashmir, Srinagar-19006, 18(1): 35 -43 {ISSN: 0972-8384} Impact Factor=
• "Organizational Climate: An Antecedent of Organizational Citizenship Behaviour" The Business Review, Journal of the Faculty of Commerce and Management Studies, University of Kashmir, Srinagar-19006, 18(2): 30 -35 {ISSN: 0972-8384} Impact Factor=
• "Exploring Marketing Activities of Apple Growers: Empirical Evidence from Kashmir" Pacific Business Review International, A Refreed Monthly Journal; Pacific University, 7(12): 73 -80 {ISSN: 0974-438X} Impact Factor=
• "Impact of Demographic and Socio-Economic Factors on Credit Financing among Cash Crop Growers" International Journal of Management Research, 1(1): 42 -46 {ISSN: 2394-5842} Impact Factor=
• "3. “Impact of Organizational Climate on Service Quality in Service Sector”" The Business Review, 19(1): 21 -28 {ISSN: ISSN:0972-} Impact Factor=
• "4. “Linking Market Orientation and Service Quality: Innovativeness as Mediator”" The Business Review, 19(2): 17 -25 {ISSN: ISSN:0972-} Impact Factor=
• "1. “MEASURING SUSTAINABLE EFFECTIVENESS OF CREDIT FINANCING SCHEMES THROUGH RISK EVALUATION: A REVIEW" :Abhigyan,, 34(2): 71 -85 {ISSN: ISSN No. 0} Impact Factor=
• "2. “PERCEIVED ORGANIZATIONAL SUPPORT: A REVIEW ON ITS ANTECEDENTS AND OUTCOMES”," Abhinav International Monthly Refereed Journal of Research in Management & Technology, 5(6): 30 -38 {ISSN: ISSN-2320-} Impact Factor=
• "An Overview of the Production Practices and Trade Mechanism of Saffron in Kashmir Valley-India: Issues and challenge’s (A Review)"." Internstional Journal of Pacific Business Review,, 10(2): 97 -110 {ISSN: ISSN: 097} Impact Factor=
• "Application of Porter’s Diamond Model in detection of the Barriers of Kashmir’s Saffron Export." International Journal of Agricultural Resources, Governance and Ecology, Inderscience., 13(4): 51 -63 {ISSN: ISSN NO.} Impact Factor=
• "Understanding Heuristics. Prospecting and herding in Investment Decisions of Share Market Investors: A Theoretical Approach" Journal of Emerging Technologies and Innovative Research(An International Open Access Journal), 5(7): 813 -821 {ISSN: 2349-5162} Impact Factor=
• "Understanding the Influence of Age and Income on Pshychological Factors in Investment Decisions" Journal of Emerging Technologies and Innovative Research(An International Open Access Journal), 5(7): 799 -812 {ISSN: 2349-5162} Impact Factor=
• "Financial Knowledge and Financial Behaviour of Agr-Allied Entrepreneurs: A mediational Study of Cultural values" SANKALPA: Journal of Management & Research, 8(2): 01 -11 {ISSN: 2231-1904} Impact Factor=
• "Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone" International Journal of Tourism Cities, SAGE Publications, 4(6): DOI No. 34 {ISSN: 2056-5607} Impact Factor=
• "Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited" FIIB Business Review, Fortune Institute of International Business, SAGE Publications, 7(3): DOI No. 201 {ISSN: 177/23i997} Impact Factor=
• "Fostering Organizational Commitment of Employees via Organisational Support" The Business Review, 20(1): 31 -40 {ISSN: 0972-8384} Impact Factor=
• "Applying GAPS Model in Tourism Industry_ A Study of Customer gap in selected hotels of Kashmir" The Business Review, 21(1): 45 -64 {ISSN: 0972-8384} Impact Factor=
• "Agri- Allied Entrepreneurial Financing: Exploring the Role of Financial Knowledge, Cultural Values and Financial Behaviour" The Business Review, 21(2): 24 -35 {ISSN: 0972-8384} Impact Factor=
• "Role of Organisational Climate in Promoting Innovative work Behaviour: An Empirical Assessment of Banking Organisations" The Business Review, 23(1): 34 -40 {ISSN: 0972-8384} Impact Factor=
• "Case Study on the "The Maggi Effect: Nestle's Public Relations Nightmare" The Business Review, 23(2): 8 -16 {ISSN: 0972-8384} Impact Factor=
• "Impact of Influencer Marketing Attributes on Purchase Intention among Gen Y and Gen Z: Evidence from India" European Economic Letters, 13(3): 646 -656 {ISSN: 23235233} Impact Factor=
• "Mapping Research Insights on Impulse Buying: A Systematic Literature Review Using Bibliometric Analysis" European Economic Letters (EEL),, 13(5): 1967 -1987 {ISSN: 23235233} Impact Factor=
• "Employer Branding as a Strategy for Talent Management: A Conceptual Study" International Journal of Research and Analytical Reviews (IJRAR), 11(1): 10 -16 {ISSN: 2348 -1269} Impact Factor=
• "Russia-Ukraine War and Its Impact on Global Oil and Food Prices" Journal Of Advanced Zoology, 45(1): DOI No. 1145 {ISSN: 1145-1151} Impact Factor=
• "Adoption of Electric Vehicles: A Review of Technology, Transformation and Policies" Indian Journal of Natural Sciences, 14(80): 61036 -61044 {ISSN: 0976 – 099} Impact Factor=
• "ANALYZING THE CHARACTERISTICS AND IMPLICATIONS OF E-COMMERCE PLATFORMS: A LITERATURE REVIEW AND ANALYSIS" Universe International Journal of Interdisciplinary Research, 04(04): 116 -126 {ISSN: 2582-6417} Impact Factor=
• "A Study of Consumer Perception of Online Shopping and Its Impact on Purchase Decisions: An Empirical Analysis" PIMT Journal of Research, 15(3): 58 -68 {ISSN: 2278-7925} Impact Factor=
• "A Bibliometric Study and Visual Representation of Consumer’s Online Shopping Behavior" Indian Journal of Natural Sciences, 14(78): 56139 -56151 {ISSN: 0976 – 099} Impact Factor=
• "Women Entrepreneurship: Opportunities and Challenges in India" The Business Review, 26(12): 89 -98 {ISSN: 0972-8384} Impact Factor=

Books Published

• "The Implementation of Green Practices Services in Libraries to Ensure the Sustainability of the environment-A review of literature". Innovations in Management Practices: Bridging Theory and Practice Publisher: Eureka Publications. {ISBN: 978-81-19567-13-3} pp 13

Research Scholars: