Assistant Professor

Faculty Details

  • Mobile 9596079181
  • Email farzanashahrukh@uok.edu.in
  • Administrative position Held Warden Girls Hostel Habba khatoon and Rabia Basri
  • Resume View



Research Papers Published

  • "challenges of brand building in the global markets" International Journal of Research in Management & Social Science, 3(3): 1 -18 {ISSN: 2322-0899}
  • "Brand failures-When do Good Brands Do bad(a case study of Classic Example of brand failure of pepsi Café Chino" Periodic research, 3(4): 06 -12 {ISSN: 2231-0045}
  • "Revival of J&K silk Industry through external and Internal branding: A study of District Pulwama in J&K" Asian Resonance, 4(3): 45 -53 {ISSN: 0976-8602}
  • "Rural Women Emancipation through MGNREGA" Advances in Economics and Business Management, Jan-March 2016, 3(1): 110 -114 {ISSN: 2394-1545}
  • "Fostering Entrepreneurship Education among Students-A study" Advances in Economics and Business Management, 3(4): 345 -348 {ISSN: 2394-1545}
  • "An Empirical study on Brand Failure of Kelloggs Cereal Mate" Researchers world-Journal of Arts,Science & commerce, 8(1): 35 -47 {ISSN: 2231-4172} Impact Factor= 3.19
  • "Understanding the Necessity to Bridge The Digital Divide: An Evaluative Study" International Journal of Knowledge Management and Practices, 6(1): 1 -4 {ISSN: 2320-7523}

Research Projects Details:

Title of the ProjectFunding AgencyDatedAmount (in Rs.)
Youth Entrepreneurship and Education in Conflict Areas: A study of Higher Education in J&K”.ICSSR15-05-2020700,000.00

Research Scholars:

NameCourseStatusNature
Aiman FayazM.Phil Awarded Whole Time

Teaching:

DepartmentSubjectCourse TaughtSemester
The Business SchoolMBAManagement and Organizational Behavior1
The Business SchoolMBAFMManagement and Organizational Behavior1
The Business SchoolMTTMOrganizational Behavior1
The Business SchoolMBAFMOrganizational Behavior1
The Business SchoolMBA IntegratedOrganizational Behavior2
The Business SchoolMBAManagerial Skill Development3
The Business SchoolMBAInternational Marketing3
The Business SchoolMBAManagerial skill Development3
The Business SchoolMBAInternational Marketing3
The Business SchoolMBAGlobal Brand Management4
The Business SchoolMBA IntegratedInternational Marketing12