Assistant Professor

Faculty Details

  • Mobile 9596079181
  • Email
  • Administrative position Held Warden Girls Hostel Habba khatoon and Rabia Basri
  • Resume View

Research Papers Published

  • "challenges of brand building in the global markets" International Journal of Research in Management & Social Science, 3(3): 1 -18 {ISSN: 2322-0899}
  • "Brand failures-When do Good Brands Do bad(a case study of Classic Example of brand failure of pepsi Café Chino" Periodic research, 3(4): 06 -12 {ISSN: 2231-0045}
  • "Revival of J&K silk Industry through external and Internal branding: A study of District Pulwama in J&K" Asian Resonance, 4(3): 45 -53 {ISSN: 0976-8602}
  • "Rural Women Emancipation through MGNREGA" Advances in Economics and Business Management, Jan-March 2016, 3(1): 110 -114 {ISSN: 2394-1545}
  • "Fostering Entrepreneurship Education among Students-A study" Advances in Economics and Business Management, 3(4): 345 -348 {ISSN: 2394-1545}
  • "An Empirical study on Brand Failure of Kelloggs Cereal Mate" Researchers world-Journal of Arts,Science & commerce, 8(1): 35 -47 {ISSN: 2231-4172} Impact Factor= 3.19
  • "Understanding the Necessity to Bridge The Digital Divide: An Evaluative Study" International Journal of Knowledge Management and Practices, 6(1): 1 -4 {ISSN: 2320-7523}

Research Projects Details:

Title of the ProjectFunding AgencyDatedAmount (in Rs.)
Youth Entrepreneurship and Education in Conflict Areas: A study of Higher Education in J&K”.ICSSR15-05-2020700,000.00

Research Scholars:

Aiman FayazM.Phil Awarded Whole Time


DepartmentSubjectCourse TaughtSemester
The Business SchoolMTTMOrganizational Behavior1
The Business SchoolMBAFMOrganizational Behavior1
The Business SchoolMBA IntegratedOrganizational Behavior2
The Business SchoolMBAManagerial Skill Development3
The Business SchoolMBAInternational Marketing3